Shah Rukh Khan is set to host a new show for new entertainment channel &TV, which is part of ZEE Network.
The quiz show, called ‘India Poochega: Sabse Shaana Kaun?‘, has been described by the Bollywood superstar as “a unique show” giving “merit to the street smart ones.”
He said: “You might not be a scholar or a master in any field but if you are smart then this game show is for you. The channel has decided to bring on board innovative content that hopefully will personify the spirit of New Age India.”
The ‘new age’ game show, produced by Siddhartha Basu of Big Synergy, is set to alter the dynamics of the standard non-fiction format on current Indian television
The format of the quiz show is one which goes against the grain, challenging the conventions of the average game show. A first for the country, the show allows the common man to be at the forefront of both elements of the quiz show, by allowing him to not only take on the role of the ‘Asker’ as well as that of the ‘Contestant’.
The new channel, geared up to launch in India in March, will consist of a mixture of fiction and reality-based shows. According to reports, the quiz show, which is based on an Iranian TV show, will be launched alongside a number of other shows reported to be featured on the channel including the Indian version of ‘The Voice‘, Swastik Production’s ‘Razia Sultan‘, and ‘Begusarai‘ produced by Sa Re Ga Ma Pa Productions and Jaaswand Entertainment.
Zee Managing Director and CEO Punit Goenka said: “&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. The channel extend our Hindi entertainment portfolio under the “&” bouquet and will add to the consolidation of our leading position in the entertainment industry.”
He added: “Zee is for the Hindi heartland and traditional viewers. &TV is for viewers with a contemporary mindset.
“As a new channel we will lead with innovation, try new things and new ways to meet the challenges of an increasingly competitive environment. We are thrilled to have Shah Rukh Khan as the host of our flagship non-fiction property and we are certain that the audience will enjoy a different side of their superstar!”