Celebrating its silver jubilee anniversary, Ogaan, one of India’s oldest multi designer fashion boutiques held a grand exhibition at its Hauz Khas store. The exhibition will be a journey through time as it will showcase work from those who have been associated with the line’s proprietor Kavita Bhartia from the beginning. the boutique first opened in Delhi which laid the foundation of Indian fashion.
Bhartia said, “In November, 1989 I opened the store with the late designer Rohit Khosla. It was the second multi-brand store in the country and the idea was to showcase the design and craft of Indian designers under one roof. The first such store in the country was opened by Tarun Tahiliani in Bombay. So I followed Tarun and gave an opportunity to Rohit Bal, Shahab Durazi, Madhu Jain and Anamika Khanna.”
Commenting on the evolution of fashion in other countries she added, “This concept exists all over the world. In 1980s there were only local durzees and people had to travel abroad to get their share of garments and accessories.
We have a long way to go but slowly and steadily our designers have become experts and are now giving competition to designers across the world.
They are in the business of fashion globally because of multiple factors like unique content in terms of designing and better pricing. So they are leading a wave of Indian fashion.”
The name Ogaan comes from the Sanskrit word which means ‘something for everybody’, according to Bhartia the name had “international flavour”. Some of the people who presented their work at Bhartia’s store include Sunita Kapoor, wife of actor Anil Kapoor, Rohit Khosla and Manisha Jai Singh.
Instructions given to each designer was to create a collection reflecting their one-of-a-kind sensibilities as a brand. Special features from each designer include custom made weaving, saris, capes and unique embroidery.