What is DesiXpress?

‘Desixpress’ is an exciting and sensational new weekly newspaper which gives its readers the latest stories, interviews and comments on the dynamic Asian entertainment scene. In Britain, Asian music stars are enjoying incredible mainstream success with stars Raghav, Juggy D and Jay Sean leading the way in a music genre that has been widely received by all across the country. What DesiXpress will do is not only provide a platform for these stars to reach their fans, but will become a vital source for our readers to keep up-to-date on news and events in the Asian entertainment scene. Furthermore DesiXpress will each week present interviews and news on South Asia's biggest film industry. Affectionately known as 'Bollywood', the Indian film industry boasts its largest audience in the UK outside of India. The industry has become an integral part of British Asian culture and DesiXpress will keep fans in this country informed on all the latest news from the world of Bollywood. DesiXpress will also combine its entertainment news with current affairs and news based features relevant to British Asians. Combining both entertainment and news aspects within the newspaper will make DesiXpress a comprehensive publication for the South Asian community in the UK.

Who is DesiXpress targeted to?

The paper aims to serve primarily a young and youthful audience ranging from 16-25.

Who is behind DesiXpress?

Birmingham publishing house, The Asian Today Ltd is the company behind DesiXpress. Launched three years ago by two entrepreneurs, DesiXpress is the second publication attributed to The Asian Today Ltd. The first, The Asian Today formerly known as Asian Leader Midlands Newspaper, was launched over two years ago as a free community paper for the South Asian community in the Midlands. With a distribution network linking in over 1,000 outlets, The Asian Today has become the regions biggest and most widely read Asian newspaper.

‘Desixpress’ offers maximum potential for advertisers who wish to increase their customer base and are keen to promote their services amongst a vibrant and economically prosperous community who are open to experiencing new products and commercial innovations to enhance the quality of their lifestyle.

Previous & regular advertisers include: West Midlands Police, Central Office of Information, The Army, The Royal Navy, British Telecom, Eros International, Floors 2 Go, Eastern Birmingham Primary Care Trust, Birmingham City Council, Matthew Boulton College, South Birmingham College, Josiah Mason College, Mushtaq's Sweet Centre, Aldi, The Islamic Bank of Britain, Birmingham Symphony Hall, The Carphone Warehouse, STAR TV, National Blood Service, The University of Central England, Shropshire County Council, Toyota World, West Midlands Fire Service, Warwickshire County Cricket Club, Cousins Furniture Stores and many many more.